As of early november I had officially chosen my project as Active Habits and started on the branding of my project. This involved coming up with a name, a logo, and a slogan. While this seems like a very miniscule task, it is one of the most important tasks there is. This entire process took me around three or four classes to come up with the branding. As you can see from the picture below this was no simple matter. I came up with keywords and phrases that might go with my project, then once I settled on a name I was then able to set up possible logos until I found the none that spoke to me.
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